White papers, case studies, technical articles, Web content, blog posts and newsletters all go into your marketing mix. With good research, good interviews, good structure and good writing, you can start the conversations that lead to new business.

You want your story out there, and you want it to be persuasive to your prospects. venTAJA helps companies tell their story through content that does the persuading for them.

Click on [Open] in the categories below to see writing samples:


The company we keep:

Representative Samples, by Vertical Market

[Open]  wireless and telecom

Qualcomm Incorporated Employee Communications

For Qualcomm's Employee Communications group, venTAJA has conducted interviews and written technical articles highlighting innovative technologies evolving in different business units. Topics include mobile commerce, product launches, spectrum usage, wireless technology in healthcare and corporate R&D projects.

The One with the Coolest Toy WinsNew Kids on the Wireless Block



Qualcomm Innovation Center, Inc. White Papers

In the Qualcomm Innovation Center's (QuIC's) Web Technologies initiative, engineers have greatly enhanced the mobile Web experience for users through improvements to the open source WebKit browser and V8 JavaScript engine. They hired venTAJA to absorb the technology story, then turn it into a series of technology benefit white papers for several different audiences.

Developing Richer Web-based Apps



Xiam Technologies White Paper

Xiam's personalization technology allows wireless carriers to personalize the mobile Web experience for each individual subscriber. To lay out the business case for Xiam, the company engaged venTAJA to write a business-benefit white paper focused on carriers' need to please their wireless customers.

Make it Easy for Me


MediaFLO USA Tour Script

MediaFLO delivers television content to handsets and cell phones across the USA from a broadcast operations center in California. Executives and engineers conduct tours to showcase the operations center, and MediaFLO engaged venTAJA to record, standardize and write a combined technology overview/operations center tour script that reconciled the technical nature of the tour with the diversity of audiences.

MediaFLO USA Operations Center Tour Script



Xancom - VoIP School Notification System

"Xancom" Technology Overview


School systems are adopting notifications systems to automate the sending of messages home to students and their families, and  Xancom (pseudonym) has built a hybrid VoIP/TDMA notification system. The Sales team needed a paper that would address the frequently asked question, "How fast can your product call?" and they engaged venTAJA to write a technology overview for school district IT managers considering the service.

How Fast Can You Call?




[Open]  mobile app developer community

Qualcomm Developer Network Blog Posts, White Papers, Case Studies and Newsletter Articles

Qualcomm engages its growing software developer network with a steady program of technology content marketing. The QDevNet marketing team has taken advantage of John White's familiarity with mobile platform and wireless technologies for blog posts, white papers, case studies and newsletter articles that address the main concerns of mobile app developers: how to use the tools, how to optimize apps and how to make money.

"Write app. Optimize. Publish. Get paid. Repeat." • "When Mobile Apps Use Too Much Power" White Paper Qualcomm-MaxD Case Study Qualcomm Developer Network Blog (selected posts)



AT&T Hackathon Blog Posts


To encourage its growing enterprise developer community, AT&T engaged venTAJA to help draft hackathon-related blog posts for its corporate Networking Exchange Blog.

Hackathon App Uses Neuroscience and APIs to Screen Calls



Intertek NSTL White Paper and Email Marketing

Intertek NSTL provides testing services to mobile application developers. When it commercialized its own internal tool as appRELAY Test Center,the company hired venTAJA to write a hybrid, business- and technology-focused white paper on the Software-as-a-Service (SaaS) offering. venTAJA also created Web and email marketing content to roll out the service to new prospects and existing customers. In the first month of syndication, over 2,000 visitors downloaded the paper.

Making Mobile App Testing EasierWeb and E-Mail Marketing Content


Brew Mobile Platform Technical Articles

In launching its Developer Network Web site, the Brew Mobile Platform marketing team sought to reach two disparate audiences: developers unfamiliar with Brew or programming in general who need an introduction to the platform, and veteran developers ready to dive in and write code. The team hired venTAJA to write content for both audiences, including technical news articles for new developers, case studies to spotlight successes, and What and Why descriptions of new features and how developers can take advantage of them.

L&T Ports App to Brew Mobile PlatformWhat and Why - Remote Invocation




[Open]  IT, cloud and software as a service

SOASTA Inc. Case Studies

SOASTA

SOASTA offers website stress testing and analytics using cloud-generated virtual traffic. The company completely revised its website and engaged venTAJA for several SOASTA case studies based on customer successes. The resulting PDF and HTML versions of the content follow SOASTA's eye-catching new format.

Myspace Case Study



RightScale Case Studies, Blog Posts and Technical Articles

RightScale's Cloud Management Platform automates the process by which companies manage their applications and data in the cloud. RightScale engaged venTAJA to create case studies and help draft blog posts and technical articles highlighting its customers' technology objectives and how they solved them.

Pearson Manages Digital Learning in the CloudThree Quick Wins for Cloud ComputingDo-It-Yourself Cloud Computing Management - Is It Worth It?



ServiceNow Customer Reference Stories

ServiceNow's novel SaaS-based approach to architecture and pricing has made it stand out in the landscape of IT service management (ITSM). To capitalize on audio content, the company engaged venTAJA to conduct interviews and create Voice of the Customer success stories and case studies for use in lead generation, advertising, Web copy and blog posts.

No Training Needed (REI)Sleeping Better at Night (Juniper Networks)


Intertek NSTL White Paper and Email Marketing

Intertek NSTL provides testing services to mobile application developers. When it commercialized its own internal tool as appRELAY Test Center,the company hired venTAJA to write a hybrid, business- and technology-focused white paper on the Software-as-a-Service (SaaS) offering. venTAJA also created Web and email marketing content to roll out the service to new prospects and existing customers. In the first month of syndication, over 2,000 visitors downloaded the paper.

Making Mobile App Testing EasierWeb and E-Mail Marketing Content



[Open]  infrastructure and data center

Tumbleweed Communications Technology Overview

Financial networks, healthcare providers and government agencies rely on Tumbleweed's SecureTransport for the safe file transfer of billions of dollars in sensitive transactions daily, often in clustered environments. To standardize Tumbleweed's recommendations on why and how best to cluster its servers, they engaged venTAJA to interview internal subject matter experts and write a proprietary technical overview piece that explained dominant clustering technologies and implementation choices.

Clustering Technology Overview



Coradiant Sales Enablement Content

Coradiant's network appliances offer real-time visibility into the user's experience of web applications. In the evolution of their partner program, Coradiant worked with venTAJA to develop sales enablement material, including a partner quick reference guide, placing valuable product information at the fingertips of its channel partners. Coradiant also engaged venTAJA to write case studies on customers in its education segment.

Partner Program GuideCase Study - Educational


Alphablox White Paper

Alphablox sells infrastructure software that helps decision-makers identify and take the most profitable action. Then engaged venTAJA to write a technology benefit white paper to supplement their corporate presentation on the role of their InLine Analytics in delivering profitability to front-line decision-makers in real time.

AAS Distributed Servers White Paper



[Open]  medical devices, healthcare and life sciences

FICO (Fair Isaac Corporation) White Paper

FICO

Hundreds of billions of health care dollars are wasted every year on too many tests, inefficient claims processing and premature discharge of patients. FICO engaged venTAJA to write a white paper on the application of its predictive analytics products in identifying patterns among millions of daily health care transactions.

Answering the Three Biggest Questions about Waste in Health Care Payments



Marco Ophthalmic White Paper

To summarize and promote the results of a study among 12 optometry centers, Marco engaged venTAJA for a report highlighting the technical benefits of the increase in accuracy from implementing the ARK Autorefraction System. The paper also explained the business benefits, including practice growth and EMR (electronic medical records).

  Variable Pupil Size Measurement and Accuracy Study Results (with Marco edits)


Tanner EDA Case Studies

Tanner makes electronic design automation (EDA) software used to design, lay out and verify analog integrated circuits in applications including medical devices and optics. As part of an ongoing marketing effort, Tanner hired venTAJA to interview customers and write case studies around successful implementations of its tools for use as Web content and in trade publications.

Proteus (medical devices)MEMSIC (accelerometers)NoblePeak (optics)


Qualcomm Incorporated Technical Article

At the outset of its LifeCOMM initiative, Qualcomm engaged venTAJA for a technical article on the business model and market opportunity in wireless healthcare and telemedicine. Interviewee Paul Hedtke describes the need for a value chain of providers wireless connecting the patient to different levels of health care professionals.

The Nurse Is In. (...Your Phone.) Wireless-enabled Health Condition Management


Tarari Case Studies

In its critical first two years, Tarari's sales team faced the task of educating prospects on the benefits of accelerating high-performance computing applications. venTAJA wrote a series of "caselets" - brief, anonymous success stories describing real-world use cases of Tarari's technology - including applications in life sciences and telecommunications.

Life Sciences caseletTelecom caselet




[Open]  m2m and internet of things

AT&T Blog Posts


As it developed marketing content around its machine-to-machine (M2M) and Internet of Things (IoT) products, AT&T engaged venTAJA to help draft blog posts for its corporate Networking Exchange Blog.

Get Your M2M Game OnToward Security – and Beyond – in M2M



Qualcomm Incorporated Employee Communications

For Qualcomm's Employee Communications group, venTAJA has conducted interviews and written technical articles highlighting innovative technologies evolving in different business units, including machine-to-machine (M2M) applications.

Getting to the Internet of Things




[Open]  chips and embedded computing

myDragonBoard.org Blog Posts and Web Content

Several IC designers have built single-board computers (SBCs), systems-on-module (SOMs) and development kits around the Snapdragon family of application processors. They started myDragonBoard.org and engaged venTAJA to help draft blog posts and Web content for their community of hardware engineers, component vendors, makers, hobbyists and academics.

"Embedded Designers: Your Snapdragon S4 SOM is Ready"



Tanner EDA Case Studies

Tanner makes electronic design automation (EDA) software used to design, lay out and verify analog integrated circuits in applications including medical devices and optics. As part of an ongoing marketing effort, Tanner hired venTAJA to interview customers and write case studies around successful implementations of its tools for use as Web content and in trade publications.

Proteus (medical devices)MEMSIC (accelerometers)NoblePeak (optics)


Qualcomm Developer Network Case Study

Qualcomm's Snapdragon processor includes the Hexagon DSP. To encourage more DSP customization, the Qualcomm Developer Network engaged venTAJA to create a case study around MuseAmi, who incorporated their own real-time audio processing code as a DSP customization using the Hexagon SDK.

MuseAmi: Overcoming Audio Latency in Android



Tarari White Papers

Tarari, a fabless semiconductor company, develops software, FPGAs and ASICs that accelerate compute-intensive processes such as XML parsing and digital media encoding. For critical design wins, its sales teams required persuasive, detailed descriptions of the acceleration technology and benefits, so Tarari engaged venTAJA to draw the information from the heads of engineers and product managers and create technology benefit white papers.

T9000 ASIC Family Architecture Acceleration Algorithm Analysis



[Open]  geolocation, proximity and beacon

Qualcomm Retail Solutions White Paper, Case Studies and Blog Posts

Gimbal is a context awareness platform that combines geofencing, micro-location, interest sensing and instant notifications. The Gimbal team hired venTAJA for a series of white papers, case studies and blog posts emphasizing the use of proximity beacons in mobile app development.

Bluetooth Smart Beacons White Paper (reg. reqd.)



Qualcomm Developer Network Blog Post

To kick off the Comic-Con International convention, Nerdist and Lucasfilm created Course of the Force, an Olympic-style Lightsaber relay run between San Francisco and San Diego, California. The official mobile app for the event featured geolocation, beacon and augmented reality technologies from Qualcomm, which engaged venTAJA to help draft a blog post on the project.

Course of the Force – The Developer Strikes Back




[Open]  video, voice and digital media

Tarari Technology Overview

With IBM, Tarari developed an appliance featuring its Encoder Accelerator card and IBM's blade servers and workstations to perform high-speed encoding of digital media files. Tarari then engaged venTAJA to synthesize multiple information sources into a technical overview of the offering, including problems solved, component descriptions and benefits to the user.

Digital Media in a Box



Nefsis Corporation Articles, How-To's and Application Stories

Nefsis combines the high quality of boardroom video conferencing products with the ease of use and SaaS-based collaboration tools of Web conferencing products. As the company ramped up its content effort for a product launch and public relations push, it engaged venTAJA to write technical articles, how-to's, papers, customer success stories and positioning statements around the business advantages of using video conferencing.

When is HD not High Definition? (User Education)Sharing Media Files in a Video Conference (How-To)Video Conferencing and HIPAA (Technical Article)Understanding Video Conferencing Latency (White Paper)




[Open]  mobile gaming

Qualcomm Developer Network Pricing Study

As part of its ongoing effort to build strong relationships with mobile application developers, Qualcomm and Brew Managed Services conducted a pricing study. With a major developer and publisher of mobile games, they analyzed the effect of pricing changes on volume and revenue, then engaged venTAJA to turn the results into a well-documented business overview that demonstrated the company's dedication to developers' financial as well as technical success.

"How Can I Price My Games to Get More Revenue?"


Qualcomm Developer Network Case Studies

The Qualcomm Developer Network attracts game vendors through software developer kits (SDKs) that expose hardware resources on Qualcomm's mobile processors. venTAJA has written numerous case studies to describe the technical details and business advantages of developing on Qualcomm processors, particularly Snapdragon.

Qualcomm Developer Network Showcase




[Open]  networking and security

Tarari White Papers

Tarari applied its acceleration technology to security at the enterprise network gateway, where it could offload deep packet inspection of large files from the CPU to specialized hardware. Through partnerships with vendors of intrusion prevention, anti-spam and anti-virus products, Tarari marketed an accelerated unified threat management (UTM) platform, and engaged venTAJA for a business-benefit white paper on the product, as well as a technical benefits white paper on the use of XML in the intelligent network.

"Accelerating Unified Threat Management" • "Mainstream Networking Embraces XML"


NetMotion Wireless Partner Solution Brief

In ramping up its partner program, NetMotion Wireless created a series of solution briefs around its enterprise mobility management (EMM) offering. The company engaged venTAJA to write a connectivity-security solution brief aimed at compliance with the Criminal Justice Information System (CJIS) Security Policy.

Connectivity-Security Solution Brief



Parapet Security

Parapet Security, a consultancy specializing in security for enterprise networks and call centers, worked with venTAJA in the creation of its initial brochure and Web content to describe its services and launch the company.

 • Services Overview


[Open]  touch computing and consumerization of IT

Intel-Commissioned White Paper




As part of its Ultrabook marketing campaign, Intel commissioned a white paper on the use of touch computing (tablets, handhelds, touch-enabled computers) in business environments. Prowess Consulting engaged venTAJA to research and write the white paper as a guide for IT and line-of-business managers.

Where, Why and How Is Touch Right for Your Business?



nComputing Blog Posts and Newsletter Articles


nComputing makes desktop virtualization products that give IT managers flexibility in providing for employee computer needs while keeping hardware expenditures low. To tie its product lines into the Bring Your Own Device (BYOD) wave, nComputing hired venTAJA to help its product marketing team draft blog posts and newsletter articles.

Solving the BYOD and Mobility Dilemma with Desktop Virtualization



Intel-Commissioned White Paper




As IT staff deals with the wave of consumer devices entering the enterprise, the loss of integrity and formatting when data created on the desktop is viewed on mobile devices becomes a bigger problem. Intel commissioned a white paper on this "content decay," and Prowess Consulting engaged venTAJA to research and write the paper.

When Content Decays, Productivity Suffers




[Open]  localization and translation

Lionbridge Technologies White Papers

As Lionbridge's sales team identified several industries of strategic interest, it needed persuasive marketing pieces to demonstrate its expertise in localization in those vertical markets. The company's marketing team drew on venTAJA's long experience in managing localization projects to commission a series of business-benefit white papers around the Lionbridge translation solution.

  Translation in Hospitality, Travel, Tourism and Leisure (HTTL) (excerpt)


Qualcomm - Brew Mobile Platform Technology Overview

Qualcomm's Brew Mobile Platform allows developers to build apps for mobile devices. Since many of these apps have a worldwide audience, the company engaged venTAJA to write a technology overview that explains the technical aspects of localizing (translating) them for users in other languages.

Localizing a Brew MP Application



Venga Corp Slide Deck Converted to White Paper

Venga Corp builds custom localization teams dedicated to each client's international Web, software and documentation projects. The company engaged venTAJA to convert its presentation on how to manage localization in the agile development environment from slide deck format into a "red paper" (pending publication) for distribution from its website and to customers, prospects and industry influencers.

Localization in the Agile Environment



CyraCom International Technology Guide

CyraCom International, the second-largest provider of over-the-phone interpreting in the U.S., has also developed a great deal of expertise in localizing eLearning projects, especially those based on XML content. They hired venTAJA to turn their knowledge into a technology guide to educate managers of Web, eLearning, documentation and software projects on the goals, practices and problems involved in localization.

Localizing eLearning Systems and Websites - A Manager's Guide


Cogen SA Newsletter Articles

To kick off its content marketing effort, Cogen engaged venTAJA to create localization newsletter articles. The content focused on the problems Cogen's customers face, such as translation risk, simplified cost estimates and terminology management, and described the company's services in terms of those problems. Newsletter open rates reached as high as 40%.

"When you manage your translations, are you also managing your terminology?"


Remedy Corporation FAQ

As Remedy's consulting international product manager, John White of venTAJA condensed a wide variety of real-life scenarios and published the answers to Frequently Asked Questions. This document helped Remedy's overseas sales organizations understand and demonstrate the company's commitment to taking worldwide markets seriously.

 • International Product FAQ


Lionbridge Technologies Presentation Converted to White Papers

Language service provider Lionbridge teamed with LISA, the Localization Industry Standards Association, for a webinar on designing and localizing for the Chinese market. The presentation covered issues of business and infrastructure as well, so Lionbridge engaged venTAJA to capture the webinar as a pair of white papers.

  Doing Business in China: How Western Companies Develop their Strategy (excerpt)Doing Business in China: Designing and Localizing Websites for the Chinese Market (excerpt)



[Open]  analytics and retail

Qualcomm Retail Solutions White Paper

The Gimbal context awareness platform combines geofencing, micro-location, interest sensing, instant notifications and analytics. The Gimbal team hired venTAJA for a series of white papers, case studies and blog posts describing the advantages of Gimbal for retailers and brands.

Advantages of Gimbal White Paper (reg. reqd.)



Alphablox White Paper

Alphablox sells infrastructure software that helps decision-makers identify and take the most profitable action. Alphablox engaged venTAJA to create a business-benefit white paper on the scalability of analysis servers, to be used late in the sales cycle.

InLine Analytics White Paper


Lionbridge Technologies White Paper

Lionbridge identified retailers as a target market for its translation and localization services. They engaged venTAJA to write a business-benefit white paper focused directly on the business problems that retail marketing managers face in delivering translated versions of products and promotional materials.

High Volume, Short Turnaround. Making Translation Work in Retail (excerpt) 



Trialpay Blog Post

In building up its library of educational and SEO content, Trialpay engaged venTAJA for a blog post on conversion tactics based on those used by leading online retailers. Trialpay's primary customers, software developers, can benefit from embedding these tactics in their software, business and customer service practices. Trialpay's additional research stretched the original three points into seven.

Retail Conversion Tactics for Software Developers




[Open]  software

Tanner EDA Technical Article and Email

Tanner's line of electronic design automation (EDA) products faces stiff competition from entrenched, high-end, high-priced tool sets. To help its growing user base continue to use its software while transparently taking advantage of industry-standard verification features in a competing product, Tanner developed a plug-in around the competing tool's published interface. Tanner engaged venTAJA to write a technical article and email to announce the new product to its customers and the press.

 • Interoperability article


Nik Software User Guide and Quick Start

Nik's Dfine product reduces noise and optimizes detail in digital images. In updating the documentation, the product manager wrote a draft of the user guide and quick start guide, then asked venTAJA to edit the documents professionally and take them to their final, production versions.

 • Dfine 2 User Guide


Lindows FAQ and Quick Start

LindowsOS is a desktop Linux that prides itself on ease of use. Lindows.com engaged venTAJA to write and lay out the procedures required for the most common tasks faced by new users. The result was a successful fusion of FAQ and Quick Start with step-by-step descriptions of what users could do with LindowsOS and how they could do it. The guide accompanied all copies of LindowsOS sold at retail.

 • QuickStart Guide


Stac Technical Reviewer's Guide

Stac's VP of marketing wanted to provide chronically understaffed journalists and evaluation teams with all the data needed to understand his product's advantages over competing products. He engaged venTAJA to flesh out these advantages, and the resulting technical reviewer's guide helped guide evaluators to conclusions favorable to Stac's technology.

Replica Reviewer's Guide



[Open]  wireless power

Alliance for Wireless Power White Papers


The Alliance for Wireless Power is building a global wireless charging community based on Rezence technology. Shortly after its launch, the Alliance hired venTAJA to write business-focused and technology white papers to describe the market opportunity and attract new members.

A4WP - An Overview of Market Outlook, Technology Direction and Membership Benefits




[Open]  industrial, manufacturing and supply chain

Moog Industrial Thought-Leadership White Paper

As part of a shift in focus towards broad, deep, partner-style engagements with its customers, Moog turned to venTAJA Marketing to perform hours of interviews and write a thought-leadership paper followed by a series of application-specific papers. The campaign generated leads among machine designers in power generation and flight simulation.

 • A Collaborative Approach to Motion Control Solutions


Lionbridge Technologies White Paper

Facing a spike in interest from manufacturing companies, Lionbridge engaged venTAJA to write a business-benefit white paper explaining how managers can fit the translation function into their already tight supply chains. The paper includes industry research, data and examples of how managers can use Lionbridge Web-based tools to mix manufacturing and translation successfully.

Translation and Manufacturing: How Managers Can Successfully Mix the Two (excerpt)



[Open]  financial services and real estate development

Jones Lang LaSalle Thought-Leadership Paper

Jones Lang LaSalle is a global financial and professional services firm specializing in real estate services and investment management. When a senior vice president in JLL's consulting group launched a campaign around the notion of the "value manager," she worked with venTAJA to articulate the concept in a thought-leadership paper published by Emerald Group. The resulting piece helped the company define the new role and explain how existing corporate real estate managers can become value managers.

 • Value Management: Raising Strategic Relevance of CRE


Intuitive Analytics White Paper

While financial analysts and bond specialists spend much of their careers factoring risk into bond investments, Intuitive Analytics offers some of the first tools to marry risk management to bond structuring. They drafted a white paper describing a number of hypothetical case studies, including graphics and figures, then engaged venTAJA to edit the white paper, improving layout, readability, structure and flow.

 • Risk Management and Bond Structuring


Lionbridge Technologies White Paper

Lionbridge has developed a following for its translation and localization services among finance, banking and insurance companies. To explain how they cater to these customers, they engaged venTAJA to write a business-benefit white paper that also detailed the company's use of cloud computing and SaaS to follow the sun in the translation process.

Local Content, Global Control: Simplifying Translation in Insurance and Financial Services (excerpt) 



[Open]  government and public sector

FICO (Fair Isaac Corporation) White Paper

FICO

The government sales team at FICO had several success stories around its Blaze Advisor product, but had never stopped to create marketing content around them. The team engaged venTAJA to interview subject matter experts and write a FICO white paper on the use of business rules in government decision management.

Business Rules and Change for Government Decision Managers - 5 Steps to Making Government More Agile




[Open]  education and professional development

Cleveland State University - Reading First Ohio White Papers

A joint effort by Cleveland State University, University of Akron and John Carroll University, Reading First Ohio is a literacy improvement program for students in kindergarten through third grade. Funded by the federal Reading First initiative in No Child Left Behind, Ohio's program focuses on "teaching teachers how to teach reading" and on scientifically based reading research (SBRR). Reading First Ohio engaged venTAJA to write a white paper debunking several myths about its methods and requirements.

 • Reading First Ohio - Overcoming Common Myths


Apperson Education Products White Paper

Apperson's education products include scanners for grading standardized test forms. Among their customers are hundreds of school districts tasked with aggregating student test scores and reporting on them for No Child Left Behind. They engaged their public relations firm, Purematter, to help position their optical mark recognition (OMR) technology against that of their competitors. Purematter engaged a former journalist to write a lead-generation piece, but the resulting paper fell short of Apperson's expectations, so venTAJA rewrote the white paper to focus on the problems of Apperson's customers: the flow of assessment data from classroom- to district-level.

Data-Driven District Administrators Use OMR to Enhance Accountability


The University of Akron - e-Read Ohio Backgrounder and Annual Reports

As part of its role in Reading First Ohio, the center at University of Akron has created content for professional development (training) of literacy teachers. The courseware takes eLearning to new heights, helping instructors statewide apply scientifically based reading research (SBRR) in assessing, planning, and teaching in accordance with Ohio's English-Language Arts standards. The Akron center engaged venTAJA for an organization backgrounder and annual report.

 • e-Read Ohio Organization Backgrounder


St. Augustine High School Feature Articles

The school's monthly newspaper, Saints Scene, goes out to all students' families, alumni, neighboring businesses and residents. Its mission is to report on campus events, developments and personalities. John White of venTAJA has written several feature newspaper articles, press releases and development/advancement pieces for editorial staff and school administrators, including articles picked up by the local press.

It's a Cross Country Thing Intersession: Dozens of New Ways to Learn Freshman Salsa Lessons in the Gym 2009-10 Annual Report Volleyball: How's Our Wood Taste? Student Internships Paying Off (San Diego Union-Tribune)



[Open]  digital literacy

ServiceNow Contributed Article

Chris Dancy of ServiceNow is a passionate advocate of digital literacy in the enterprise, particularly as it relates to IT service management. ServiceNow engaged venTAJA to create a contributed article for HDI SupportWorld, a professional journal for the IT service and technical support community, outlining Dancy's views on the smart, efficient use of current digital literacy tools.

Digital Literacy - The How and Why for IT Professionals (excerpt)



DigiTXT - The University of Akron Backgrounder and Year-End Report

The College of Education at The University of Akron used funds from eTech Ohio to examine the application of digital literacy techniques in teaching children to read in grades K-2. At the end of the Digital Text (DigiTXT) Teacher Planning Grant, the College hired venTAJA to write its backgrounder and year-end report on the composition and results of the program.

DigiTXT: 3 Technology Touch-Points for Education (excerpt)




[Open]  marketing, social media and branding

Various Blogs, Guest Posts

John White of venTAJA has guest-posted on several writing and marketing blogs around the Web, on topics ranging from freelance writing to social media.

Facebook Takes Over Genealogy?  • Pardon Me, Your Brand is Leaking  • Does My Company Need a White Paper?  • This is Why You're a Social Media Loser  • Ask These Questions Before Starting Your White Paper (4 parts)



Representative Samples, by Format

[Open]  white papers
[Open]  • business benefit white papers

FICO (Fair Isaac Corporation) White Paper

FICO

The government sales team at FICO had several success stories around its Blaze Advisor product, but had never stopped to create marketing content around them. The team engaged venTAJA to interview subject matter experts and write a FICO white paper on the use of business rules in government decision management.

Business Rules and Change for Government Decision Managers - 5 Steps to Making Government More Agile



Xiam Technologies White Paper

Xiam's personalization technology allows wireless carriers to personalize the mobile Web experience for each individual subscriber. To lay out the business case for Xiam, the company engaged venTAJA to write a business-benefit white paper focused on carriers' need to please their wireless customers.

Make it Easy for Me


Apperson Education Products White Paper

Apperson's education products include scanners for grading standardized test forms. Among their customers are hundreds of school districts tasked with aggregating student test scores and reporting on them for No Child Left Behind. They engaged their public relations firm, Purematter, to help position their optical mark recognition (OMR) technology against that of their competitors. Purematter engaged a former journalist to write a lead-generation piece, but the resulting paper fell short of Apperson's expectations, so venTAJA rewrote the white paper to focus on the problems of Apperson's customers: the flow of assessment data from classroom- to district-level.

Data-Driven District Administrators Use OMR to Enhance Accountability


Alphablox White Paper

Alphablox sells infrastructure software that helps decision-makers identify and take the most profitable action. Alphablox engaged venTAJA to create a business-benefit white paper on the scalability of analysis servers, to be used late in the sales cycle.

InLine Analytics White Paper


Intertek NSTL White Paper and Email Marketing

Intertek NSTL provides testing services to mobile application developers. When it commercialized its own internal tool as appRELAY Test Center,the company hired venTAJA to write a hybrid, business- and technology-focused white paper on the Software-as-a-Service (SaaS) offering. venTAJA also created Web and email marketing content to roll out the service to new prospects and existing customers. In the first month of syndication, over 2,000 visitors downloaded the paper.

Making Mobile App Testing EasierWeb and E-Mail Marketing Content


[Open]  • technology benefit white papers

Tarari White Papers

Tarari, a fabless semiconductor company, develops software, FPGAs and ASICs that accelerate compute-intensive processes such as XML parsing and digital media encoding. For critical design wins, its sales teams required persuasive, detailed descriptions of the acceleration technology and benefits, so Tarari engaged venTAJA to draw the information from the heads of engineers and product managers and create technology benefit white papers.

T9000 ASIC Family Architecture Acceleration Algorithm Analysis


Alphablox White Paper

Alphablox sells infrastructure software that helps decision-makers identify and take the most profitable action. Then engaged venTAJA to write a technology benefit white paper to supplement their corporate presentation on the role of their InLine Analytics in delivering profitability to front-line decision-makers in real time.

AAS Distributed Servers White Paper


[Open]  • white paper series - content marketing campaigns

Qualcomm Innovation Center, Inc. White Papers

In the Qualcomm Innovation Center's (QuIC's) Web Technologies initiative, engineers have greatly enhanced the mobile Web experience for users through improvements to the open source WebKit browser and V8 JavaScript engine. They hired venTAJA to absorb the technology story, then turn it into a series of technology benefit white papers for several different audiences.

Developing Richer Web-based Apps



Plantronics

Plantronics White Paper Series

Plantronics

As part of a content marketing campaign designed around Plantronics' wireless headsets, integrated marketing agency Purematter engaged venTAJA for a series of lead-generation white papers. The papers guide readers through the steps of discovering, considering and making the business case for wireless headsets in contact centers, as well as for using them effectively.

The Manager's Guide to Wireless in the Contact Center (register) • 10 Ways to Make Conference Calls and Online Meetings More Productive



[Open]  • thought-leadership papers

Moog Industrial Thought-Leadership White Paper

As part of a shift in focus towards broad, deep, partner-style engagements with its customers, Moog turned to venTAJA Marketing to perform hours of interviews and write a thought-leadership paper followed by a series of application-specific papers. The campaign generated leads among machine designers in power generation and flight simulation.

 • A Collaborative Approach to Motion Control Solutions


Jones Lang LaSalle Thought-Leadership Paper

Jones Lang LaSalle is a global financial and professional services firm specializing in real estate services and investment management. When a senior vice president in JLL's consulting group launched a campaign around the notion of the "value manager," she worked with venTAJA to articulate the concept in a thought-leadership paper published by Emerald Group. The resulting piece helped the company define the new role and explain how existing corporate real estate managers can become value managers.

 • Value Management: Raising Strategic Relevance of CRE


[Open]  • backgrounders

Cleveland State University - Reading First Ohio White Papers

A joint effort by Cleveland State University, University of Akron and John Carroll University, Reading First Ohio is a literacy improvement program for students in kindergarten through third grade. Funded by the federal Reading First initiative in No Child Left Behind, Ohio's program focuses on "teaching teachers how to teach reading" and on scientifically based reading research (SBRR). Reading First Ohio engaged venTAJA to write a white paper debunking several myths about its methods and requirements.

 • Reading First Ohio - Overcoming Common Myths


The University of Akron - e-Read Ohio Backgrounder and Annual Reports

As part of its role in Reading First Ohio, the center at University of Akron has created content for professional development (training) of literacy teachers. The courseware takes eLearning to new heights, helping instructors statewide apply scientifically based reading research (SBRR) in assessing, planning, and teaching in accordance with Ohio's English-Language Arts standards. The Akron center engaged venTAJA for an organization backgrounder and annual report.

 • e-Read Ohio Organization Backgrounder



[Open]  case studies and voice of the customer stories

Tanner EDA Case Studies

Tanner makes electronic design automation (EDA) software used to design, lay out and verify analog integrated circuits in applications including medical devices and optics. As part of an ongoing marketing effort, Tanner hired venTAJA to interview customers and write case studies around successful implementations of its tools for use as Web content and in trade publications.

Proteus (medical devices)MEMSIC (accelerometers)NoblePeak (optics)


ServiceNow Customer Reference Stories

ServiceNow's novel SaaS-based approach to architecture and pricing has made it stand out in the landscape of IT service management (ITSM). To capitalize on audio content, the company engaged venTAJA to conduct interviews and create Voice of the Customer success stories and case studies for use in lead generation, advertising, Web copy and blog posts.

No Training Needed (REI)Sleeping Better at Night (Juniper Networks)


RightScale Case Studies, Blog Posts and Technical Articles

RightScale's Cloud Management Platform automates the process by which companies manage their applications and data in the cloud. RightScale engaged venTAJA to create case studies and help draft blog posts and technical articles highlighting its customers' technology objectives and how they solved them.

Pearson Manages Digital Learning in the CloudThree Quick Wins for Cloud ComputingDo-It-Yourself Cloud Computing Management - Is It Worth It?



SOASTA Inc. Case Studies

SOASTA

SOASTA offers website stress testing and analytics using cloud-generated virtual traffic. The company completely revised its website and engaged venTAJA for several SOASTA case studies based on customer successes. The resulting PDF and HTML versions of the content follow SOASTA's eye-catching new format.

Myspace Case Study



Coradiant Sales Enablement Content

Coradiant's network appliances offer real-time visibility into the user's experience of web applications. In the evolution of their partner program, Coradiant worked with venTAJA to develop sales enablement material, including a partner quick reference guide, placing valuable product information at the fingertips of its channel partners. Coradiant also engaged venTAJA to write case studies on customers in its education segment.

Partner Program GuideCase Study - Educational


Tarari Case Studies

In its critical first two years, Tarari's sales team faced the task of educating prospects on the benefits of accelerating high-performance computing applications. venTAJA wrote a series of "caselets" - brief, anonymous success stories describing real-world use cases of Tarari's technology - including applications in life sciences and telecommunications.

Life Sciences caseletTelecom caselet




[Open]  blog posts

Posts for Corporate and Technology Blogs

For the corporate blogs of several technology clients, venTAJA contributes ideas for and helps draft posts on a variety of topics.

Qualcomm Developer NetworkmyDragonBoard.orgAT&T Networking ExchangenComputingRightScaleServiceNowQualcomm OnQ



Various Blogs, Guest Posts

John White of venTAJA has guest-posted on several writing and marketing blogs around the Web, on topics ranging from freelance writing to social media.

Facebook Takes Over Genealogy?  • Pardon Me, Your Brand is Leaking  • Does My Company Need a White Paper?  • This is Why You're a Social Media Loser  • Ask These Questions Before Starting Your White Paper (4 parts)




[Open]  newsletters and web pages

Qualcomm Developer Network Blog Posts, White Papers, Case Studies and Newsletter Articles

Qualcomm engages its growing software developer network with a steady program of technology content marketing. The QDevNet marketing team has taken advantage of John White's familiarity with mobile platform and wireless technologies for blog posts, white papers, case studies and newsletter articles that address the main concerns of mobile app developers: how to use the tools, how to optimize apps and how to make money.

"Write app. Optimize. Publish. Get paid. Repeat." • "When Mobile Apps Use Too Much Power" White Paper Qualcomm-MaxD Case Study Qualcomm Developer Network Blog (selected posts)



The University of Akron - e-Read Ohio Backgrounder and Annual Reports

As part of its role in Reading First Ohio, the center at University of Akron has created content for professional development (training) of literacy teachers. The courseware takes eLearning to new heights, helping instructors statewide apply scientifically based reading research (SBRR) in assessing, planning, and teaching in accordance with Ohio's English-Language Arts standards. The Akron center engaged venTAJA for an organization backgrounder and annual report.

 • e-Read Ohio Organization Backgrounder


Cogen SA Newsletter Articles

To kick off its content marketing effort, Cogen engaged venTAJA to create localization newsletter articles. The content focused on the problems Cogen's customers face, such as translation risk, simplified cost estimates and terminology management, and described the company's services in terms of those problems. Newsletter open rates reached as high as 40%.

"When you manage your translations, are you also managing your terminology?"



[Open]  technology articles

Brew Mobile Platform Technical Articles

In launching its Developer Network Web site, the Brew Mobile Platform marketing team sought to reach two disparate audiences: developers unfamiliar with Brew or programming in general who need an introduction to the platform, and veteran developers ready to dive in and write code. The team hired venTAJA to write content for both audiences, including technical news articles for new developers, case studies to spotlight successes, and What and Why descriptions of new features and how developers can take advantage of them.

L&T Ports App to Brew Mobile PlatformWhat and Why - Remote Invocation



Tanner EDA Technical Article and Email

Tanner's line of electronic design automation (EDA) products faces stiff competition from entrenched, high-end, high-priced tool sets. To help its growing user base continue to use its software while transparently taking advantage of industry-standard verification features in a competing product, Tanner developed a plug-in around the competing tool's published interface. Tanner engaged venTAJA to write a technical article and email to announce the new product to its customers and the press.

 • Interoperability article


Qualcomm Incorporated Technical Article

At the outset of its LifeCOMM initiative, Qualcomm engaged venTAJA for a technical article on the business model and market opportunity in wireless healthcare and telemedicine. Interviewee Paul Hedtke describes the need for a value chain of providers wireless connecting the patient to different levels of health care professionals.

The Nurse Is In. (...Your Phone.) Wireless-enabled Health Condition Management



[Open]  slide deck/webinar conversions

Tarari White Papers

Like many technology companies, Tarari discovered early on that its most valuable content was inside the heads of its engineers and product managers. While these people rarely have time to stop and write a paper, they are constantly creating and delivering presentations. Tarari engaged venTAJA to record and convert presentations into white papers, getting rich technical content out of people's heads and into print.

 • Hardware Accelerator Method and Experience



Lionbridge Technologies Webinars Converted to White Papers

A senior vice president at Lionbridge created a series of presentations on trends in translation/localization and delivered them at several conferences and webinars. As a way of making this valuable content available through even more channels, the marketing team engaged venTAJA to convert the presentations and webinars into thought-leadership white papers for broader audiences in the industry.

  The Future of Localization - A Varied Spectrum of Service Models (excerpt)


Venga Corp Slide Deck Converted to White Paper

Venga Corp builds custom localization teams dedicated to each client's international Web, software and documentation projects. The company engaged venTAJA to convert its presentation on how to manage localization in the agile development environment from slide deck format into a "red paper" (pending publication) for distribution from its website and to customers, prospects and industry influencers.

Localization in the Agile Environment



Lionbridge Technologies Presentation Converted to White Papers

Language service provider Lionbridge teamed with LISA, the Localization Industry Standards Association, for a webinar on designing and localizing for the Chinese market. The presentation covered issues of business and infrastructure as well, so Lionbridge engaged venTAJA to capture the webinar as a pair of white papers.

  Doing Business in China: How Western Companies Develop their Strategy (excerpt)Doing Business in China: Designing and Localizing Websites for the Chinese Market (excerpt)



[Open]  sales enablement, product briefs, brochures and solution briefs

Coradiant Sales Enablement Content

Coradiant's network appliances offer real-time visibility into the user's experience of web applications. In the evolution of their partner program, Coradiant worked with venTAJA to develop sales enablement material, including a partner quick reference guide, placing valuable product information at the fingertips of its channel partners. Coradiant also engaged venTAJA to write case studies on customers in its education segment.

Partner Program GuideCase Study - Educational


NetMotion Wireless Partner Solution Brief

In ramping up its partner program, NetMotion Wireless created a series of solution briefs around its enterprise mobility management (EMM) offering. The company engaged venTAJA to write a connectivity-security solution brief aimed at compliance with the Criminal Justice Information System (CJIS) Security Policy.

Connectivity-Security Solution Brief



Tarari Product Briefs and Datasheets

Tarari's marketing team prided itself on rapidly delivering product information for use by account managers, journalists, Web marketing and analysts. The team relied on venTAJA's ability to translate technical advantages into user benefits and entrusted venTAJA with writing the content for a series of product briefs and datasheets on several lines of acceleration products.

XTM Product Brief Publish/Subscribe Product Brief


Intertek NSTL White Paper and Email Marketing

Intertek NSTL provides testing services to mobile application developers. When it commercialized its own internal tool as appRELAY Test Center,the company hired venTAJA to write a hybrid, business- and technology-focused white paper on the Software-as-a-Service (SaaS) offering. venTAJA also created Web and email marketing content to roll out the service to new prospects and existing customers. In the first month of syndication, over 2,000 visitors downloaded the paper.

Making Mobile App Testing EasierWeb and E-Mail Marketing Content


QChat Brochure and Web Content

When Qualcomm recreated the brochure for QChat, its push-to-talk mobile communication technology, it engaged venTAJA to pull together disparate materials and copy and harmonize them into a smooth-flowing sales enablement piece. From the same brochure copy, Qualcomm created a mini-site for QChat.

QChat Brochure and Web Content




[Open]  video scripts

Magisto CamCrew Video Script

To showcase a developer engagement featuring its facial processing and facial recognition technologies, the Qualcomm Developer Network asked venTAJA to write a case study on Magisto's CamCrew app. They also commissioned a demonstration guide for the app, from which a related video script evolved.

Magisto CamCrew Video Script



MediaFLO USA Tour Script

MediaFLO delivers television content to handsets and cell phones across the USA from a broadcast operations center in California. Executives and engineers conduct tours to showcase the operations center, and MediaFLO engaged venTAJA to record, standardize and write a combined technology overview/operations center tour script that reconciled the technical nature of the tour with the diversity of audiences.

MediaFLO USA Operations Center Tour Script




[Open]  business overviews and reports

Qualcomm Developer Network Pricing Study

As part of its ongoing effort to build strong relationships with mobile application developers, Qualcomm and Brew Managed Services conducted a pricing study. With a major developer and publisher of mobile games, they analyzed the effect of pricing changes on volume and revenue, then engaged venTAJA to turn the results into a well-documented business overview that demonstrated the company's dedication to developers' financial as well as technical success.

"How Can I Price My Games to Get More Revenue?"


DigiTXT - The University of Akron Backgrounder and Year-End Report

The College of Education at The University of Akron used funds from eTech Ohio to examine the application of digital literacy techniques in teaching children to read in grades K-2. At the end of the Digital Text (DigiTXT) Teacher Planning Grant, the College hired venTAJA to write its backgrounder and year-end report on the composition and results of the program.

DigiTXT: 3 Technology Touch-Points for Education (excerpt)




[Open]  technology overviews and application notes

Tarari Technology Overview

With IBM, Tarari developed an appliance for its Encoder Accelerator card and IBM's blade servers and workstations to perform high-speed XML security and deep packet inspection. Tarari then engaged venTAJA to synthesize multiple information sources into a technical overview of the offering, including problems solved, component descriptions and benefits to the user.

XML Security in a Box



CyraCom International Technology Guide

CyraCom International, the second-largest provider of over-the-phone interpreting in the U.S., has also developed a great deal of expertise in localizing eLearning projects, especially those based on XML content. They hired venTAJA to turn their knowledge into a technology guide to educate managers of Web, eLearning, documentation and software projects on the goals, practices and problems involved in localization.

Localizing eLearning Systems and Websites - A Manager's Guide


Ressmoore PX

Tanner EDA Application Notes


Tanner EDA wanted to describe the nature of parasitic effects in analog IC design and the company's technical approach to dealing with them. They engaged venTAJA to interview engineers and write application notes around their parasitic extraction tools.

Modeling Parasitics in Sub-Micron IC Designs



Xancom - VoIP School Notification System

"Xancom" Technology Overview


School systems are adopting notifications systems to automate the sending of messages home to students and their families, and  Xancom (pseudonym) has built a hybrid VoIP/TDMA notification system. The Sales team needed a paper that would address the frequently asked question, "How fast can your product call?" and they engaged venTAJA to write a technology overview for school district IT managers considering the service.

How Fast Can You Call?



Qualcomm - Brew Mobile Platform Technology Overview

Qualcomm's Brew Mobile Platform allows developers to build apps for mobile devices. Since many of these apps have a worldwide audience, the company engaged venTAJA to write a technology overview that explains the technical aspects of localizing (translating) them for users in other languages.

Localizing a Brew MP Application



Tumbleweed Communications Technology Overview

Financial networks, healthcare providers and government agencies rely on Tumbleweed's SecureTransport for the safe file transfer of billions of dollars in sensitive transactions daily, often in clustered environments. To standardize Tumbleweed's recommendations on why and how best to cluster its servers, they engaged venTAJA to interview internal subject matter experts and write a proprietary technical overview piece that explained dominant clustering technologies and implementation choices.

Clustering Technology Overview




[Open]  corporate communications

Tarari Corporate Communications

When Tarari's CEO was nominated for Ernst & Young's Entrepreneur of the Year award, the VP of Marketing team chose venTAJA to draft the nomination entry. The resulting document followed the questionnaire closely and balanced its focus succinctly (1000 words) among the company's history, technology, staff and involvement in the community. venTAJA also wrote Tarari's entry for the Fast Company award.

Ernst and Young Nomination • Fast Company Entry



Qualcomm Incorporated Corporate Communication

Qualcomm consistently places in Training Magazine's Top 125 companies for employer-sponsored workforce training and development. Its Learning Center chose venTAJA to abstract information from dozens of departments, employee portals, course catalogs and internal reports, and to draft a competition entry (internal use only) to solidify its ranking.

 



[Open]  employee communications

Qualcomm Incorporated Employee Communications

For Qualcomm's Employee Communications group, venTAJA has conducted interviews and written technical articles highlighting innovative technologies evolving in different business units. Topics include mobile commerce, product launches, spectrum usage, wireless technology in healthcare and corporate R&D projects.

The One with the Coolest Toy WinsNew Kids on the Wireless Block



Stac Employee Communications Newsletter

The Human Resources team at Stac conceived the company's newsletter, and the Technical Publications group published it quarterly. On the company's tenth anniversary, John White interviewed executives and founders to write an employee newsletter article with anecdotes and recollections going back to the company's inception.

A Look Back on Ten Years of Stac



[Open]  sales proposals

Lionbridge Technologies Sales Enablement Proposal Template

The sales organization at Lionbridge's Life Sciences business unit had created a proposal template (internal use only). As the company added more services, the unit constantly modified the template until it became too long. Lionbridge Life Sciences hired venTAJA to trim, edit and rewrite portions of the template so that the sales team could turn proposals around more quickly and prospects could navigate them more easily.






[Open]  feature articles

ServiceNow Contributed Article

Chris Dancy of ServiceNow is a passionate advocate of digital literacy in the enterprise, particularly as it relates to IT service management. ServiceNow engaged venTAJA to create a contributed article for HDI SupportWorld, a professional journal for the IT service and technical support community, outlining Dancy's views on the smart, efficient use of current digital literacy tools.

Digital Literacy - The How and Why for IT Professionals (excerpt)



St. Augustine High School Feature Articles

The school's monthly newspaper, Saints Scene, goes out to all students' families, alumni, neighboring businesses and residents. Its mission is to report on campus events, developments and personalities. John White of venTAJA has written several feature newspaper articles, press releases and development/advancement pieces for editorial staff and school administrators, including articles picked up by the local press.

It's a Cross Country Thing Intersession: Dozens of New Ways to Learn Freshman Salsa Lessons in the Gym 2009-10 Annual Report Volleyball: How's Our Wood Taste? Student Internships Paying Off (San Diego Union-Tribune)



[Open]  technical documentation and user guides

Qualcomm - Brew Mobile Platform Technical Documentation

Qualcomm's Brew Mobile Platform enables developers to build apps for mobile devices. The engineering group engaged venTAJA to write technical documentation, including references and technology guides, for its audience of mobile application developers.

Excel Add-in for SDK (Tool Reference)Memory and Heap (Technology Guide)Localizing a Brew MP Application



Nefsis Corporation Articles, How-To's and Application Stories

Nefsis combines the high quality of boardroom video conferencing products with the ease of use and SaaS-based collaboration tools of Web conferencing products. As the company ramped up its content effort for a product launch and public relations push, it engaged venTAJA to write technical articles, how-to's, papers, customer success stories and positioning statements around the business advantages of using video conferencing.

When is HD not High Definition? (User Education)Sharing Media Files in a Video Conference (How-To)Video Conferencing and HIPAA (Technical Article)Understanding Video Conferencing Latency (White Paper)



Nik Software User Guide and Quick Start

Nik's Dfine product reduces noise and optimizes detail in digital images. In updating the documentation, the product manager wrote a draft of the user guide and quick start guide, then asked venTAJA to edit the documents professionally and take them to their final, production versions.

 • Dfine 2 User Guide


Lindows FAQ and Quick Start

LindowsOS is a desktop Linux that prides itself on ease of use. Lindows.com engaged venTAJA to write and lay out the procedures required for the most common tasks faced by new users. The result was a successful fusion of FAQ and Quick Start with step-by-step descriptions of what users could do with LindowsOS and how they could do it. The guide accompanied all copies of LindowsOS sold at retail.

 • QuickStart Guide



[Open]  faq and q&a

Remedy Corporation FAQ

As Remedy's consulting international product manager, John White of venTAJA condensed a wide variety of real-life scenarios and published the answers to Frequently Asked Questions. This document helped Remedy's overseas sales organizations understand and demonstrate the company's commitment to taking worldwide markets seriously.

 • International Product FAQ


Qualcomm - BREW Q&A

Qualcomm localizes the Web site for its BREW development platform in the languages of its most important developer communities. venTAJA managed the localization process and provided a written Q&A to Global by Design, a leading Web globalization resource, on the advantages and difficulties in creating and maintaining a global Web presence.

 • Global by Design Q&A



[Open]  what and why

Brew Mobile Platform Technical Articles

In launching its Developer Network Web site, the Brew Mobile Platform marketing team sought to reach two disparate audiences: developers unfamiliar with Brew or programming in general who need an introduction to the platform, and veteran developers ready to dive in and write code. The team hired venTAJA to write content for both audiences, including technical news articles for new developers, case studies to spotlight successes, and What and Why descriptions of new features and how developers can take advantage of them.

L&T Ports App to Brew Mobile PlatformWhat and Why - Remote Invocation




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