|
Representative Samples, by Vertical Market
Qualcomm Incorporated
Qualcomm Innovation Center, Inc.
 |
In
the
Qualcomm Innovation Center's (QuIC's) Web Technologies
initiative, engineers have greatly
enhanced the mobile Web experience for users through improvements to
the open source WebKit browser and V8 JavaScript engine. They hired
venTAJA to absorb the technology story, then turn it into a series of
technology benefit white papers for several different audiences.
|
| Handling
Mobile Web Pages Better • Developing
Richer Web-based Apps |
Xiam Technologies
 |
Xiam's personalization technology allows wireless carriers to personalize
the mobile Web experience for each individual
subscriber. To lay out the business case for Xiam, the company engaged venTAJA to write a business-benefit white paper focused on
carriers' need to please their wireless customers.
|
|
Make it Easy for Me
|
Xancom - VoIP School Notification System
"Xancom"
|
School systems are adopting notifications systems to automate
the sending of messages home to students and their families, and
Xancom (pseudonym) has built a hybrid VoIP/TDMA notification system.
The Sales team needed a paper that would address the frequently asked
question, "How fast can your product call?" and they engaged venTAJA to
write a technology overview for
school district IT managers considering the service.
|
| How Fast Can You Call? |
Brew Mobile Platform
 |
In launching its Developer Network Web site, the Brew® Mobile Platform
marketing team sought to reach two disparate audiences: developers
unfamiliar with Brew or programming in general who need an introduction
to the platform, and veteran developers ready to dive in and write
code. The team hired venTAJA to write content for both audiences,
including technical news articles for new developers, case
studies to spotlight successes, and What and Why descriptions
of new features and how developers can take advantage of them.
|
| L&T
Ports App to Brew Mobile Platform • What
and Why - Remote Invocation |
Qualcomm Developer Network
 |
As part of
its ongoing effort to build strong relationships with mobile
application developers, Qualcomm and Brew Managed Services
conducted a pricing study. With a major developer and publisher
of mobile games, they analyzed the effect of pricing changes on
volume and revenue, then engaged venTAJA to turn the results
into a well-documented business overview that
demonstrated the company's dedication to developers' financial
as well as technical success.
|
|
"How Can I Price My Games to Get More Revenue?"
|
Intertek NSTL
 |
Intertek
NSTL provides testing services to mobile application developers.
When it commercialized its own internal tool as appRELAY Test Center,the
company hired venTAJA to write a hybrid, business- and
technology-focused white paper on the Software-as-a-Service
(SaaS) offering. venTAJA also created Web and e-mail marketing
content to roll out the service to new prospects and existing
customers. In the
first month of syndication, over 2,000 visitors downloaded the
paper. |
|
Making Mobile
App Testing Easier •
Web and E-Mail
Marketing Content |
Qualcomm Developer Network
[Open]
medical devices and life sciences
Qualcomm Incorporated
 |
At the
outset of its LifeCOMM initiative, Qualcomm engaged venTAJA for
a technical article on the business model and market
opportunity in wireless healthcare and telemedicine. Interviewee
Paul Hedtke describes the need for a value chain of providers
wireless connecting the patient to different levels of health
care professionals .
|
|
The Nurse Is In. (...Your Phone.) Wireless-enabled Health Condition Management
|
Tanner EDA
 |
Tanner makes electronic design
automation (EDA) software used to
design, lay out and verify analog integrated circuits in applications including medical devices and optics. As part
of an ongoing marketing effort, Tanner hired venTAJA to
interview customers and write case studies around
successful
implementations of its tools for use as Web content and in
trade publications.
|
|
Proteus
(medical devices) •
MEMSIC
(accelerometers) •
NoblePeak
(optics) |
Marco Ophthalmic
 |
To
summarize and promote the results of a study among 12 optometry
centers, Marco engaged venTAJA for a paper highlighting the
technical benefits of the increase in accuracy. The paper
also explained the
business benefits, including practice growth and EMR
(electronic medical records), of implementing the ARK
Autorefraction System.
|
|
Variable Pupil Size Measurement
and Accuracy Study Results (with Marco edits) |
Tarari
 |
In its
critical first two years, Tarari's sales team faced the task of
educating prospects on the benefits of accelerating
high-performance computing applications. venTAJA wrote a series
of "caselets" - brief, anonymous success stories
describing real-world use cases of Tarari's technology -
including applications in life sciences and telecommunications.
|
|
Life Sciences caselet •
Telecom caselet |
Tarari
|
|
Tarari, a
fabless semiconductor company, develops software, FPGAs and
ASICs that accelerate compute-intensive processes such as XML
parsing and digital media encoding. For critical design wins,
its sales teams required persuasive, detailed descriptions of
the acceleration technology and benefits, so Tarari engaged
venTAJA to draw the information from the heads of engineers and
product managers and create technology benefit white papers.
|
|
T9000 ASIC
Family Architecture (2.1MB) •
Acceleration Algorithm Analysis |
Tanner EDA
|
|
Tanner makes electronic design
automation (EDA) software used to
design, lay out and verify analog integrated circuits in applications including medical devices and optics. As part
of an ongoing marketing effort, Tanner hired venTAJA to
interview customers and write case studies around
successful
implementations of its tools for use as Web content and in
trade publications.
|
|
Proteus
(medical devices) •
MEMSIC
(accelerometers) •
NoblePeak
(optics) |
Tanner EDA
|
|
Tanner's
line of electronic design automation (EDA) products faces stiff
competition from entrenched, high-end, high-priced tool sets. To
help its growing user base continue to use its software while
transparently taking advantage of industry-standard
verification features in a competing product, Tanner developed a
plug-in around the competing tool's published interface. Tanner
engaged venTAJA to write a technical article and e-mail
to announce the new product to its customers and the press.
|
| •
Interoperability article |
Nik Software
 |
Nik's
Dfine product reduces noise and optimizes detail in digital
images. In updating the documentation, the product manager wrote
a draft of the user guide and quick start guide, then asked venTAJA to edit the documents professionally and take them to
their final, production versions.
|
| •
Dfine 2 User Guide
(2.6MB) |
Lindows
 |
LindowsOS is a desktop Linux that prides itself on ease of use.
Lindows.com engaged venTAJA to write and lay out the procedures
required for the most common tasks faced by new users. The
result was a successful fusion of FAQ and QuickStart with
step-by-step descriptions of what users could do with LindowsOS
and how they could do it. The guide accompanied all copies of
LindowsOS sold at retail. |
| •
QuickStart Guide (1.3MB) |
Stac
|
 |
Stac's VP
of marketing wanted to provide chronically understaffed
journalists and evaluation teams with all the data needed to
understand his product's advantages over competing products. He
engaged venTAJA to flesh out these advantages, and the resulting
reviewer's guide helped guide evaluators to conclusions
favorable to Stac's technology.
|
| •
Replica
Reviewer's Guide |
[Open]
video and digital media
Tarari
| |
With IBM, Tarari developed an appliance featuring its Encoder
Accelerator card and IBM's blade servers and workstations to perform
high-speed encoding of digital media files. Tarari then engaged venTAJA
to synthesize multiple information sources into a technical
overview of the offering, including problems solved, component
descriptions and benefits to the user.
|
| Digital
Media in a Box |
Qualcomm Innovation Center, Inc.
| |
In
the
Qualcomm Innovation Center's (QuIC's)
Web Technologies
initiative, engineers have greatly
enhanced the mobile video experience through improvements to HTTP
adaptive streaming, HTML5 and operating-system-level optimizations.
They hired
venTAJA to absorb the technology story, then turn it into a series of
technology benefit white papers for a developer audience.
|
| The
Truly Mobile Web - Streaming Multimedia More Smoothly |
MediaFLO USA
 |
MediaFLO delivers television content to handsets and cell
phones across the USA from a broadcast operations center in California.
Executives and engineers conduct tours to showcase the operations
center, and MediaFLO engaged venTAJA to record, standardize and write a
combined technology overview/operations center tour script that
reconciled the technical nature of the tour with the diversity of
audiences.
|
| MediaFLO USA Operations Center Tour Script |
Nefsis Corporation
[Open]
industrial, manufacturing and supply chain
Moog Industrial
 |
As part of
a shift in focus towards broad, deep, partner-style
engagements with its customers, Moog turned to venTAJA Marketing
to perform hours of interviews and write a thought-leadership
paper followed by a series of
application-specific papers. The campaign generated leads
among machine designers in power generation and flight
simulation.
|
| •
A
Collaborative Approach to Motion Control Solutions (1.4MB) |
Lionbridge Technologies
 |
Facing a spike in interest from manufacturing companies, Lionbridge
engaged venTAJA to write a
business-benefit white paper explaining how managers can
fit the translation function into their already tight supply
chains. The paper includes industry research, data and examples
of how managers can use Lionbridge Web-based tools to mix
manufacturing and translation successfully.
|
Translation and Manufacturing: How Managers Can Successfully Mix the Two (excerpt)
|
[Open]
financial services and real estate development
Jones Lang LaSalle
 |
Jones Lang
LaSalle is a global financial and professional services firm
specializing in real estate services and investment management.
When a senior vice president in JLL's consulting group launched
a campaign around the notion of the "value manager," she worked
with venTAJA to articulate the concept in a
thought-leadership paper published by Emerald Group. The resulting piece helped the
company define the new role and explain how existing
corporate real estate managers can become value
managers. |
| •
Value Management: Raising Strategic Relevance of CRE |
Intuitive Analytics
 |
While
financial analysts and bond specialists spend much of their
careers factoring risk into bond investments, Intuitive
Analytics offers some of the first tools to marry risk
management to bond structuring. They drafted a white paper
describing a number of hypothetical case studies, including
graphics and figures, then engaged venTAJA to edit the white
paper, improving layout, readability, structure and flow. |
| •
Risk
Management and Bond Structuring |
Lionbridge Technologies
[Open]
web/IT infrastructure and management
Tumbleweed Communications
 |
Financial
networks, healthcare providers and government agencies rely on
Tumbleweed's SecureTransport for the safe file transfer of
billions of dollars in sensitive transactions daily, often in
clustered environments. To standardize Tumbleweed's
recommendations on why and how best to cluster its servers, they
engaged venTAJA to interview internal subject matter experts and
write a proprietary technical overview piece (internal
use only) that
explained dominant clustering technologies and implementation
choices. |
| |
Coradiant
 |
Coradiant's
network appliances offer
real-time visibility into the user's experience
of web applications.
In the evolution of their partner program, Coradiant worked with
venTAJA to develop a partner quick reference guide,
placing valuable product information at the fingertips of its
channel partners. Coradiant also engaged venTAJA to write
case studies on customers in its education segment. |
|
Partner Program Guide •
Case Study - Educational |
MediaFLO USA
| |
MediaFLO delivers television content to handsets and cell
phones across the USA from a broadcast operations center in California.
Executives and engineers conduct tours to showcase the operations
center, and MediaFLO engaged venTAJA to record, standardize and write a
combined technology overview/operations center tour script that
reconciled the technical nature of the tour with the diversity of
audiences.
|
| MediaFLO USA Operations Center Tour Script |
Alphablox
 |
Alphablox sells
infrastructure software that helps decision-makers identify and
take the most profitable
action. Then engaged venTAJA to write a technology benefit
white paper to supplement their
corporate presentation on the role of their InLine Analytics in
delivering profitability to front-line decision-makers in real time. |
| •
AAS Distributed Servers White Paper |
SOASTA Inc.
 |
SOASTA
offers website stress testing and analytics using cloud-generated
virtual traffic. The company completely revised its website and engaged
venTAJA for several SOASTA case
studies based on customer successes. The resulting PDF and HTML
versions of the content follow SOASTA's eye-catching new format.
|
| Myspace Case Study |
RightScale
ServiceNow
 |
ServiceNow's
novel SaaS-based approach to architecture and pricing has made it
stand out in the landscape of IT service management (ITSM).
To capitalize on audio content, the company engaged venTAJA to
edit webinar transcripts into customer success stories for use in lead generation, advertising, Web copy
and blog posts. |
|
No Training Needed (REI) •
Sleeping Better at Night (Juniper Networks) |
Intertek NSTL
|
|
Intertek
NSTL provides testing services to mobile application developers.
When it commercialized its own internal tool as appRELAY Test Center,the
company hired venTAJA to write a hybrid, business- and
technology-focused white paper on the Software-as-a-Service
(SaaS) offering. venTAJA also created Web and e-mail marketing
content to roll out the service to new prospects and existing
customers. In the
first month of syndication, over 2,000 visitors downloaded the
paper. |
|
Making Mobile
App Testing Easier •
Web and E-Mail
Marketing Content |
[Open]
government and public sector
FICO (Fair Isaac Corporation)
[Open]
education and professional development
Cleveland State University - Reading First Ohio
  |
A joint
effort by Cleveland State University, University of Akron and
John Carroll University, Reading First Ohio is a literacy
improvement program for students in kindergarten through third
grade. Funded by the federal Reading First initiative in No
Child Left Behind, Ohio's program focuses on "teaching
teachers how to teach reading" and on scientifically based
reading research (SBRR). Reading First Ohio engaged venTAJA to
write a white paper debunking several myths about its
methods and requirements. |
| •
Reading First Ohio - Overcoming Common Myths |
Apperson Education Products
 |
Apperson's
education products include scanners for grading standardized
test forms. Among their customers are hundreds of school
districts tasked with aggregating student test scores and
reporting on them for No Child Left Behind. They engaged their
public relations firm, Purematter, to help position their
optical mark recognition (OMR) technology against that of their
competitors. Purematter engaged a former journalist to write a
lead-generation piece, but the resulting paper fell short of
Apperson's expectations, so venTAJA rewrote the white paper
to focus on the problems of Apperson's customers: the flow of
assessment data from classroom- to district-level.
|
|
Data-Driven
District Administrators Use OMR to Enhance Accountability |
The University of Akron - e-Read Ohio
  |
As part of
its role in Reading First Ohio, the center at University of
Akron has created content for professional development
(training) of literacy teachers. The courseware takes eLearning
to new heights, helping instructors statewide apply
scientifically based reading research (SBRR) in assessing,
planning, and teaching in accordance with Ohio's
English-Language Arts standards. The Akron center engaged
venTAJA for an organization backgrounder and annual
report. |
| •
e-Read
Ohio Organization Backgrounder |
St. Augustine High School
ServiceNow
| |
Chris
Dancy of ServiceNow is a passionate advocate of digital literacy in the
enterprise, particularly as it relates to IT service management.
ServiceNow engaged venTAJA to create an article for HDI SupportWorld, a
professional journal for the IT service and technical support
community, outlining Dancy's views on the smart, efficient use of
current digital literacy tools.
|
| Digital
Literacy - The How and Why for IT Professionals (excerpt) |
DigiTXT - The University of Akron
| |
The
College
of Education at The University of Akron used funds from eTech
Ohio to examine the application of digital literacy techniques in
teaching children to read in grades K-2. At the end of the Digital Text
(DigiTXT) Teacher Planning Grant, the College hired venTAJA to write
its backgrounder and year-end report on the composition and results of
the program.
|
| DigiTXT: 3 Technology Touch-Points for Education (excerpt) |
[Open]
localization and translation
Lionbridge Technologies
|
|
As
Lionbridge's sales team identified several industries of
strategic interest, it needed persuasive marketing pieces to demonstrate its expertise in
localization in those vertical markets. The company's marketing team drew
on venTAJA's long experience in managing localization projects
to commission a series of
business-benefit white papers around the Lionbridge
translation solution.
|
Translation in Hospitality, Travel, Tourism and Leisure (HTTL) (excerpt)
|
Qualcomm
- Brew Mobile Platform
| |
Qualcomm's Brew Mobile Platform allows developers to build
apps for mobile devices. Since many of these apps have a worldwide
audience, the company engaged venTAJA to write a technology overview
that explains the technical aspects of localizing (translating) them
for users in other languages.
|
|
Localizing a Brew MP Application (internal) |
Venga Corp
 |
Venga Corp builds custom localization teams dedicated to each
client's international Web, software and documentation projects. The
company engaged venTAJA to convert its presentation on how to
manage localization in the agile development environment from slide
deck format into a "red paper" (pending publication) for distribution
from its website and to customers, prospects and industry influencers.
|
| Localization
in the Agile Environment |
CyraCom International
 |
CyraCom
International, the second-largest provider of over-the-phone
interpreting in the U.S., has also developed a great deal of
expertise in localizing eLearning projects, especially those
based on XML content. They hired venTAJA to turn their knowledge
into a technology guide to educate managers of Web,
eLearning, documentation and software projects on the goals,
practices and problems involved in localization.
|
|
Localizing eLearning Systems and Websites - A Manager's Guide |
Cogen SA
 |
To kick off
its content marketing effort, Cogen engaged venTAJA to create
localization newsletter articles. The content focused on the
problems Cogen's customers face, such as translation risk,
simplified cost estimates and terminology management, and
described the company's services in terms of those problems.
Newsletter open rates reached as high as 40%.
|
|
"When you manage your translations, are you also managing your terminology?" |
Remedy Corporation
 |
As
Remedy's consulting international product manager, John White of
venTAJA condensed a wide variety of real-life scenarios and
published the answers to Frequently Asked Questions. This
document helped Remedy's overseas sales organizations
understand and demonstrate the company's commitment
to taking
worldwide markets seriously. |
| •
International
Product FAQ |
Lionbridge Technologies
Tarari
|
|
Tarari
applied its acceleration technology to security at the
enterprise network gateway, where it could offload deep packet
inspection of large files from the CPU to specialized hardware.
Through partnerships with vendors of intrusion prevention,
anti-spam and anti-virus products, Tarari marketed an
accelerated unified threat management (UTM) platform, and
engaged venTAJA for a business-benefit white paper on the
product, as well as a technical benefits white paper on
the use of XML in the intelligent network. |
|
"Accelerating Unified Threat Management" •
"Mainstream Networking Embraces XML"
|
Parapet Security
 |
Parapet
Security, a consultancy specializing in security for enterprise
networks and call centers, worked with venTAJA in the creation
of its initial brochure and Web content to describe its
services and launch the company. |
| •
Services Overview |
Lionbridge Technologies
| |
Lionbridge identified retailers as a target market for its
translation and localization services. They engaged venTAJA to write a business-benefit
white paper focused directly on the business problems that retail
marketing managers face in delivering translated versions of products
and promotional materials.
|
High Volume, Short Turnaround. Making Translation Work in Retail (excerpt)
|
Alphablox
|
|
Alphablox sells
infrastructure software that helps decision-makers
identify and take the most profitable
action. Alphablox engaged venTAJA to create a business-benefit white paper on the scalability of analysis servers, to be used
late in the sales cycle. |
| •
InLine
Analytics White Paper (5MB) |
Trialpay
 |
In building up its library of educational and SEO content,
Trialpay engaged venTAJA for a blog post on conversion tactics
based on those used by leading online retailers. Trialpay's primary
customers, software developers, can benefit from embedding these
tactics in their software, business and customer service practices.
Trialpay's additional research stretched the original three points into
seven.
|
|
Retail Conversion Tactics for Software Developers |
[Open]
marketing, social media and branding
Representative Samples, by Format
[Open]
• business benefit white papers
FICO (Fair Isaac Corporation)
Xiam Technologies
|
Xiam's personalization technology allows wireless carriers to personalize
the mobile Web experience for each individual
subscriber. To lay out the business case for Xiam, the company engaged venTAJA to write a business-benefit white paper focused on
carriers' need to please their wireless customers.
|
|
Make it Easy for Me
|
Apperson Education Products
|
|
Apperson's
education products include scanners for grading standardized
test forms. Among their customers are hundreds of school
districts tasked with aggregating student test scores and
reporting on them for No Child Left Behind. They engaged their
public relations firm, Purematter, to help position their
optical mark recognition (OMR) technology against that of their
competitors. Purematter engaged a former journalist to write a
lead-generation piece, but the resulting paper fell short of
Apperson's expectations, so venTAJA rewrote the white paper
to focus on the problems of Apperson's customers: the flow of
assessment data from classroom- to district-level.
|
|
Data-Driven
District Administrators Use OMR to Enhance Accountability |
Alphablox
|
|
Alphablox sells
infrastructure software that helps decision-makers
identify and take the most profitable
action. Alphablox engaged venTAJA to create a business-benefit white paper on the scalability of analysis servers, to be used
late in the sales cycle. |
| •
InLine
Analytics White Paper (5MB) |
Intertek NSTL
|
|
Intertek
NSTL provides testing services to mobile application developers.
When it commercialized its own internal tool as appRELAY Test Center,the
company hired venTAJA to write a hybrid, business- and
technology-focused white paper on the Software-as-a-Service
(SaaS) offering. venTAJA also created Web and e-mail marketing
content to roll out the service to new prospects and existing
customers. In the
first month of syndication, over 2,000 visitors downloaded the
paper. |
|
Making Mobile
App Testing Easier •
Web and E-Mail
Marketing Content |
[Open]
• technology benefit white papers
Tarari
|
|
Tarari, a
fabless semiconductor company, develops software, FPGAs and
ASICs that accelerate compute-intensive processes such as XML
parsing and digital media encoding. For critical design wins,
its sales teams required persuasive, detailed descriptions of
the acceleration technology and benefits, so Tarari engaged
venTAJA to draw the information from the heads of engineers and
product managers and create technology benefit white papers.
|
|
T9000 ASIC
Family Architecture (2.1MB) •
Acceleration Algorithm Analysis |
Alphablox
|
|
Alphablox sells
infrastructure software that helps decision-makers identify and
take the most profitable
action. Then engaged venTAJA to write a technology benefit
white paper to supplement their
corporate presentation on the role of their InLine Analytics in
delivering profitability to front-line decision-makers in real time. |
| •
AAS Distributed Servers White Paper |
[Open]
• white paper series - content marketing campaigns
Qualcomm Innovation Center, Inc.
| |
In
the
Qualcomm Innovation Center's (QuIC's) Web Technologies
initiative, engineers have greatly
enhanced the mobile Web experience for users through improvements to
the open source WebKit browser and V8 JavaScript engine. They hired
venTAJA to absorb the technology story, then turn it into a series of
technology benefit white papers for several different audiences.
|
| Handling
Mobile Web Pages Better • Developing
Richer Web-based Apps |
Plantronics
Plantronics
[Open]
• thought-leadership papers
Moog Industrial
|
|
As part of
a shift in focus towards broad, deep, partner-style
engagements with its customers, Moog turned to venTAJA Marketing
to perform hours of interviews and write a thought-leadership
paper followed by a series of
application-specific papers. The campaign generated leads
among machine designers in power generation and flight
simulation.
|
| •
A
Collaborative Approach to Motion Control Solutions (1.4MB) |
Jones Lang LaSalle
|
|
Jones Lang
LaSalle is a global financial and professional services firm
specializing in real estate services and investment management.
When a senior vice president in JLL's consulting group launched
a campaign around the notion of the "value manager," she worked
with venTAJA to articulate the concept in a
thought-leadership paper published by Emerald Group. The resulting piece helped the
company define the new role and explain how existing
corporate real estate managers can become value
managers. |
| •
Value Management: Raising Strategic Relevance of CRE |
Cleveland State University - Reading First Ohio
|
|
A joint
effort by Cleveland State University, University of Akron and
John Carroll University, Reading First Ohio is a literacy
improvement program for students in kindergarten through third
grade. Funded by the federal Reading First initiative in No
Child Left Behind, Ohio's program focuses on "teaching
teachers how to teach reading" and on scientifically based
reading research (SBRR). Reading First Ohio engaged venTAJA to
write a white paper debunking several myths about its
methods and requirements. |
| •
Reading First Ohio - Overcoming Common Myths |
The University of Akron - e-Read Ohio
|
|
As part of
its role in Reading First Ohio, the center at University of
Akron has created content for professional development
(training) of literacy teachers. The courseware takes eLearning
to new heights, helping instructors statewide apply
scientifically based reading research (SBRR) in assessing,
planning, and teaching in accordance with Ohio's
English-Language Arts standards. The Akron center engaged
venTAJA for an organization backgrounder and annual
report. |
| •
e-Read
Ohio Organization Backgrounder |
[Open]
case studies and customer testimonials
Tanner EDA
|
|
Tanner makes electronic design
automation (EDA) software used to
design, lay out and verify analog integrated circuits in applications including medical devices and optics. As part
of an ongoing marketing effort, Tanner hired venTAJA to
interview customers and write case studies around
successful
implementations of its tools for use as Web content and in
trade publications.
|
|
Proteus
(medical devices) •
MEMSIC
(accelerometers) •
NoblePeak
(optics) |
ServiceNow
|
|
ServiceNow's
novel SaaS-based approach to architecture and pricing has made it
stand out in the landscape of IT service management (ITSM).
To capitalize on audio content, the company engaged venTAJA to
edit webinar transcripts into customer success stories for use in lead generation, advertising, Web copy
and blog posts. |
|
No Training Needed (REI) •
Sleeping Better at Night (Juniper Networks) |
RightScale
SOASTA Inc.
| |
SOASTA
offers website stress testing and analytics using cloud-generated
virtual traffic. The company completely revised its website and engaged
venTAJA for several SOASTA case
studies based on customer successes. The resulting PDF and HTML
versions of the content follow SOASTA's eye-catching new format.
|
| Myspace Case Study |
Coradiant
|
|
Coradiant's
network appliances offer
real-time visibility into the user's experience
of web applications.
In the evolution of their partner program, Coradiant worked with
venTAJA to develop a partner quick reference guide,
placing valuable product information at the fingertips of its
channel partners. Coradiant also engaged venTAJA to write
case studies on customers in its education segment. |
|
Partner Program Guide •
Case Study - Educational |
Tarari
|
|
In its
critical first two years, Tarari's sales team faced the task of
educating prospects on the benefits of accelerating
high-performance computing applications. venTAJA wrote a series
of "caselets" - brief, anonymous success stories
describing real-world use cases of Tarari's technology -
including applications in life sciences and telecommunications.
|
|
Life Sciences caselet •
Telecom caselet |
Brew Mobile Platform
| |
In launching its Developer Network Web site, the Brew® Mobile Platform
marketing team sought to reach two disparate audiences: developers
unfamiliar with Brew or programming in general who need an introduction
to the platform, and veteran developers ready to dive in and write
code. The team hired venTAJA to write content for both audiences,
including technical news articles for new developers, case
studies to spotlight successes, and What and Why descriptions
of new features and how developers can take advantage of them.
|
| L&T
Ports App to Brew Mobile Platform • What
and Why - Remote Invocation |
Tanner EDA
|
|
Tanner's
line of electronic design automation (EDA) products faces stiff
competition from entrenched, high-end, high-priced tool sets. To
help its growing user base continue to use its software while
transparently taking advantage of industry-standard
verification features in a competing product, Tanner developed a
plug-in around the competing tool's published interface. Tanner
engaged venTAJA to write a technical article and e-mail
to announce the new product to its customers and the press.
|
| •
Interoperability article |
Qualcomm Incorporated
|
At the
outset of its LifeCOMM initiative, Qualcomm engaged venTAJA for
a technical article on the business model and market
opportunity in wireless healthcare and telemedicine. Interviewee
Paul Hedtke describes the need for a value chain of providers
wireless connecting the patient to different levels of health
care professionals .
|
|
The Nurse Is In. (...Your Phone.) Wireless-enabled Health Condition Management
|
[Open]
newsletter and web content
Qualcomm Developer Network
The University of Akron - e-Read Ohio
|
|
As part of
its role in Reading First Ohio, the center at University of
Akron has created content for professional development
(training) of literacy teachers. The courseware takes eLearning
to new heights, helping instructors statewide apply
scientifically based reading research (SBRR) in assessing,
planning, and teaching in accordance with Ohio's
English-Language Arts standards. The Akron center engaged
venTAJA for an organization backgrounder and annual
report. |
| •
e-Read
Ohio Organization Backgrounder |
Cogen SA
|
To kick off
its content marketing effort, Cogen engaged venTAJA to create
localization newsletter articles. The content focused on the
problems Cogen's customers face, such as translation risk,
simplified cost estimates and terminology management, and
described the company's services in terms of those problems.
Newsletter open rates reached as high as 40%.
|
|
"When you manage your translations, are you also managing your terminology?" |
Brew Mobile Platform
| |
In launching its Developer Network Web site, the Brew® Mobile Platform
marketing team sought to reach two disparate audiences: developers
unfamiliar with Brew or programming in general who need an introduction
to the platform, and veteran developers ready to dive in and write
code. The team hired venTAJA to write content for both audiences,
including technical news articles for new developers, case
studies to spotlight successes, and What and Why descriptions
of new features and how developers can take advantage of them.
|
| L&T
Ports App to Brew Mobile Platform • What
and Why - Remote Invocation |
[Open]
business overviews and reports
Qualcomm Developer Network
|
|
As part of
its ongoing effort to build strong relationships with mobile
application developers, Qualcomm and Brew Managed Services
conducted a pricing study. With a major developer and publisher
of mobile games, they analyzed the effect of pricing changes on
volume and revenue, then engaged venTAJA to turn the results
into a well-documented business overview that
demonstrated the company's dedication to developers' financial
as well as technical success.
|
|
"How Can I Price My Games to Get More Revenue?"
|
DigiTXT - The University of Akron
| |
The
College
of Education at The University of Akron used funds from eTech
Ohio to examine the application of digital literacy techniques in
teaching children to read in grades K-2. At the end of the Digital Text
(DigiTXT) Teacher Planning Grant, the College hired venTAJA to write
its backgrounder and year-end report on the composition and results of
the program.
|
| DigiTXT: 3 Technology Touch-Points for Education (excerpt) |
[Open]
technology overviews and application notes
Tarari
| |
With IBM, Tarari developed an appliance for its Encoder
Accelerator card and IBM's blade servers and workstations to perform
high-speed XML security and deep packet inspection. Tarari then engaged
venTAJA to synthesize multiple information sources into a technical
overview of the offering, including problems solved, component
descriptions and benefits to the user.
|
| XML
Security in a Box |
CyraCom International
|
|
CyraCom
International, the second-largest provider of over-the-phone
interpreting in the U.S., has also developed a great deal of
expertise in localizing eLearning projects, especially those
based on XML content. They hired venTAJA to turn their knowledge
into a technology guide to educate managers of Web,
eLearning, documentation and software projects on the goals,
practices and problems involved in localization.
|
|
Localizing eLearning Systems and Websites - A Manager's Guide |
Ressmoore PX
Ressmoore EDA
|
Ressmoore
(pseudonym) wanted to describe the nature of parasitic effects in
analog IC design and the company's technical approach to dealing with
them. They engaged venTAJA to interview engineers and write application
notes around their parasitic extraction tools.
|
| Modeling
Parasitics in Sub-Micron IC Designs |
Xancom - VoIP School Notification System
"Xancom"
|
School systems are adopting notifications systems to automate
the sending of messages home to students and their families, and
Xancom (pseudonym) has built a hybrid VoIP/TDMA notification system.
The Sales team needed a paper that would address the frequently asked
question, "How fast can your product call?" and they engaged venTAJA to
write a technology overview for
school district IT managers considering the service.
|
| How Fast Can You Call? |
Qualcomm
- Brew Mobile Platform
| |
Qualcomm's Brew Mobile Platform allows developers to build
apps for mobile devices. Since many of these apps have a worldwide
audience, the company engaged venTAJA to write a technology overview
that explains the technical aspects of localizing (translating) them
for users in other languages.
|
|
Localizing a Brew MP Application (internal) |
Tumbleweed Communications
|
|
Financial
networks, healthcare providers and government agencies rely on
Tumbleweed's SecureTransport for the safe file transfer of
billions of dollars in sensitive transactions daily, often in
clustered environments. To standardize Tumbleweed's
recommendations on why and how best to cluster its servers, they
engaged venTAJA to interview internal subject matter experts and
write a proprietary technical overview piece (internal
use only) that
explained dominant clustering technologies and implementation
choices. |
| |
Various Blogs
Trialpay
| |
In building up its library of educational and SEO content,
Trialpay engaged venTAJA for a blog post on conversion tactics
based on those used by leading online retailers. Trialpay's primary
customers, software developers, can benefit from embedding these
tactics in their software, business and customer service practices.
Trialpay's additional research stretched the original three points into
seven.
|
|
Retail Conversion Tactics for Software Developers |
[Open]
corporate communications
Tarari
| |
When Tarari's CEO was nominated for Ernst & Young's
Entrepreneur of the Year award, the VP of Marketing team chose venTAJA
to draft the nomination entry. The resulting document followed
the questionnaire closely and balanced its focus succinctly (1000
words) among the company's history, technology, staff and involvement
in the community. venTAJA also wrote Tarari's entry for the Fast
Company award.
|
| Ernst
and Young Nomination • Fast
Company Entry |
Qualcomm Incorporated
|
Qualcomm
consistently places in Training Magazine's Top 125
companies for employer-sponsored workforce training and
development. Its Learning Center chose venTAJA to abstract
information from dozens of departments, employee portals, course
catalogs and internal reports, and to draft a competition
entry (internal use only) to solidify its ranking.
|
| |
[Open]
employee communications
Qualcomm Incorporated
Stac
|
|
The Human
Resources team at Stac conceived the company's newsletter, and
the Technical Publications group published it quarterly. On the
company's tenth anniversary, John White interviewed executives
and founders to write an employee newsletter article with
anecdotes and recollections going back to the company's
inception.
|
|
A Look
Back on Ten Years of Stac |
Lionbridge Technologies
| |
The sales organization at Lionbridge's Life Sciences
business unit had created a proposal
template. As the company added more services, the unit
constantly modified the template until it became too long. Lionbridge
Life Sciences hired venTAJA to trim, edit and rewrite portions of the
template so that the sales team could turn proposals around more
quickly and prospects could navigate them more easily.
|
|
[Open]
brochures, product briefs and sales collateral
Coradiant
|
|
Coradiant's
network appliances offer
real-time visibility into the user's experience
of web applications.
In the evolution of their partner program, Coradiant worked with
venTAJA to develop a partner quick reference guide,
placing valuable product information at the fingertips of its
channel partners. Coradiant also engaged venTAJA to write
case studies on customers in its education segment. |
|
Partner Program Guide •
Case Study - Educational |
Tarari
|
|
Tarari's
marketing team prided itself on rapidly delivering product
information for use by account managers, journalists, Web
marketing and analysts. The team relied on venTAJA's ability to
translate technical advantages into user benefits and entrusted
venTAJA with writing the content for a series of product
briefs and datasheets on several lines of acceleration
products.
|
|
XTM Product Brief •
Publish/Subscribe Product Brief |
Intertek NSTL
|
|
Intertek
NSTL provides testing services to mobile application developers.
When it commercialized its own internal tool as appRELAY Test Center,the
company hired venTAJA to write a hybrid, business- and
technology-focused white paper on the Software-as-a-Service
(SaaS) offering. venTAJA also created Web and e-mail marketing
content to roll out the service to new prospects and existing
customers. In the
first month of syndication, over 2,000 visitors downloaded the
paper. |
|
Making Mobile
App Testing Easier •
Web and E-Mail
Marketing Content |
Parapet Security
|
|
Parapet
Security, a consultancy specializing in security for enterprise
networks and call centers, worked with venTAJA in the creation
of its initial brochure and Web content to describe its
services and launch the company. |
| •
Services Overview |
[Open]
webinar/presentation conversions
Tarari
|
|
Like many
technology companies, Tarari discovered early on that its most
valuable content was inside the heads of its engineers and
product managers. While these people rarely have time to stop
and write a paper, they are constantly creating and delivering
presentations. Tarari engaged venTAJA to record and convert
presentations into white papers, getting rich technical content
out of people's heads and into print.
|
| •
Hardware
Accelerator Method and Experience |
Lionbridge Technologies
|
|
A
senior vice president at Lionbridge created a series of presentations
on trends in translation/localization and delivered them at several
conferences and webinars. As a way of making this valuable content
available through even more channels, the marketing team engaged
venTAJA to convert the presentations and webinars into thought-leadership white papers for
broader audiences in the industry.
|
The Future of Localization - A Varied Spectrum of Service Models (excerpt)
|
Venga Corp
| |
Venga Corp builds custom localization teams dedicated to each
client's international Web, software and documentation projects. The
company engaged venTAJA to convert its presentation on how to
manage localization in the agile development environment from slide
deck format into a "red paper" (pending publication) for distribution
from its website and to customers, prospects and industry influencers.
|
| Localization
in the Agile Environment |
Lionbridge Technologies
ServiceNow
| |
Chris
Dancy of ServiceNow is a passionate advocate of digital literacy in the
enterprise, particularly as it relates to IT service management.
ServiceNow engaged venTAJA to create an article for HDI SupportWorld, a
professional journal for the IT service and technical support
community, outlining Dancy's views on the smart, efficient use of
current digital literacy tools.
|
| Digital
Literacy - The How and Why for IT Professionals (excerpt) |
St. Augustine High School
[Open]
technical documentation and user guides
Qualcomm
- Brew Mobile Platform
| |
Qualcomm's Brew Mobile Platform enables developers to build
apps for mobile devices. The engineering group engaged venTAJA to write
technical documentation, including references and
technology guides, for its audience of mobile application developers.
|
| Excel
Add-in for SDK (Tool Reference) • Memory
and Heap (Technology Guide) •
Localizing a Brew MP App (internal) |
Nefsis Corporation
Nik Software
|
|
Nik's
Dfine product reduces noise and optimizes detail in digital
images. In updating the documentation, the product manager wrote
a draft of the user guide and quick start guide, then asked venTAJA to edit the documents professionally and take them to
their final, production versions.
|
| •
Dfine 2 User Guide
(2.6MB) |
Lindows
|
|
LindowsOS is a desktop Linux that prides itself on ease of use.
Lindows.com engaged venTAJA to write and lay out the procedures
required for the most common tasks faced by new users. The
result was a successful fusion of FAQ and QuickStart with
step-by-step descriptions of what users could do with LindowsOS
and how they could do it. The guide accompanied all copies of
LindowsOS sold at retail. |
| •
QuickStart Guide (1.3MB) |
Remedy Corporation
|
|
As
Remedy's consulting international product manager, John White of
venTAJA condensed a wide variety of real-life scenarios and
published the answers to Frequently Asked Questions. This
document helped Remedy's overseas sales organizations
understand and demonstrate the company's commitment
to taking
worldwide markets seriously. |
| •
International
Product FAQ |
Qualcomm - BREW
 |
Qualcomm localizes the Web site for its BREW development
platform in the languages of its most important developer
communities. venTAJA managed the localization process and
provided a written Q&A to
Global by Design, a leading Web globalization resource, on
the advantages and difficulties in creating and maintaining a
global Web presence. |
| •
Global by Design Q&A |
Brew Mobile Platform
| |
In launching its Developer Network Web site, the Brew® Mobile Platform
marketing team sought to reach two disparate audiences: developers
unfamiliar with Brew or programming in general who need an introduction
to the platform, and veteran developers ready to dive in and write
code. The team hired venTAJA to write content for both audiences,
including technical news articles for new developers, case
studies to spotlight successes, and What and Why descriptions
of new features and how developers can take advantage of them.
|
| L&T
Ports App to Brew Mobile Platform • What
and Why - Remote Invocation |
|
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